Even though it won’t be shipping until October 2014, that doesn’t mean my team at Thomas Nelson isn’t hard at work getting ready for the big day. Today, we finalized the cover for the new book, Lean on Me: Finding Intentional, Committed and Consistent Community.
The first question out of some peoples’ mouths is, “Wait, is this a chick book?” Pink flowers, girly font…come on, Miller. What are you thinking?”
That was the same question I had as well when we reviewed the first round of book cover designs. Is the book a “chick book?” Not at all. However, the way books – well, my books – have been purchased, shared, and talked about, as well as some other demographics we’ve considered, a vast majority of them have been carried by women.
Generally speaking, a man is online or in a book store and is browsing books. He most likely purchases a book written by another man…especially in the faith-based market. Women, however, buy from both genders and increasingly more from female authors. And men generally buy more electronic books than women, so a cover doesn’t really apply.
Regardless of if or how or when you buy this book (I’ll let you know when it’s available for pre-ordering), I am thrilled with this cover. Knowing the content of the book, the metaphor really captures the message.